Spotlight

Spotlight is location-based audience targeting to optimise your public image. The idea behind it: The location data of mobile end devices helps us find out more about the general and current interests of the user and can reach them at the right time at another location with a suitable message in a targeted manner. The data of the users is stored by our in-house server DaVinci and automatically assigned to our points of interest. Currently we have assigned 80,000 interesting location to approx. 15 billion users and analyses approx. 20 million data sets per day. With each placement of an add, we receive an abundance of valuable information (end devices, software versions, location etc.) that flows into an intelligent library. This then analyses where the users usually hang out, what they are interested in according to this and where and when they should be most likely be approached.

In doing so, Spotlight combines smart and unique online and offline data to be able to approach potential customers in a targeted manner.