Those that only rely on traditional advertising campaigns have ignored the trend of the recent years! Rich Media opens completely new doors for interactive advertising. And these not only have a significantly higher advertising effect and recall, they are also ideal for tracking systems, allowing us to get a better understanding of our customers and thus, be able to develop custom-made campaigns. Rich Media uses the full potential of media such as tablets or smartphones, it is supported by all formats and systems and achieves a maximum reach. Creativity virtually has no more limits! Discover how much more effective it is to actively include the user in the advertisement, instead of just presenting him/her with it.

You have a new, cool video spot and wish you had an effective distribution channel and successful promotion? But certainly! Whether pre, mid or post roll ads, we ensure the perfect positioning / expansion of each campaign on the internet. We will work out the perfect strategy for you so that it is all worth it in the end. Here, the same applies: The result can speak for itself. In other words: You will receive a detailed analysis of the view and click rate from us and with it, an extremely powerful control instrument for your campaign. With regard to promotion, there are many additional possibilities available, depending on the objective and type. At ADRULE we rely on multifaceted and attention-grabbing advertising. We supplement classic standard formats using innovative advertising media as we’re sure you’re able to appreciate here under Rich Media.

So, in the background, we ensure that you are at the forefront!

Spotlight is location-based audience targeting to optimise your public image. The idea behind it: The location data of mobile end devices helps us find out more about the general and current interests of the user and can reach them at the right time at another location with a suitable message in a targeted manner. The data of the users is stored by our in-house server DaVinci and automatically assigned to our points of interest. Currently we have assigned 80,000 interesting locations to approx. 15 billion users and analyse approx. 20 million data sets per day. With each placement of an ad, we receive an abundance of valuable information (end devices, software versions, location etc.) that flows into an intelligent library. This then analyses where the users usually hang out, what they are interested in according to this and where and when they should most likely be approached.

In doing so, Spotlight combines smart and unique online and offline data to be able to approach potential customers in a targeted manner.

Even if a message is perfect, at the wrong location it can be ineffective at best, or even counter-productive at worst. The German language has a perfect word to describe this: deplatziert (misplaced). And what is true for life, is all the more true for advertising: Most campaigns, in terms of their efficiency, fall very short of their potential, because they do not reach people in places that would be most useful. This is where we come in. With Adrule Geo Targeting users can be approached at clearly defined locations in a targeted manner. This can be used according to specific criteria — for example, a country, post code or even a specific location, depending on what the project requires. Because Da Vinci always knows the exact location data of the users, you can now position your campaign with pinpoint accuracy.

The Hyper Local strategy opens up a number of possibilities for efficient, streamlined and intelligent marketing.

One thing is for sure: Selling football scarves outside the opera house is not a very lucrative business model. Hence, it’s not done by anyone. However: If advertising is aimlessly distributed, you are practically doing the same thing. How do you know who is actually interested in a campaign/product and who isn’t? The answer is: Content and interest-based Mobile Marketing! Here, the interests of the users are crystallised by our mastermind DaVinci by means of the installed apps, then saved, updated and processed for further utilisation. This gives you the opportunity to actually approach people where there is a real chance of arousing interest. In turn, your campaign can be promoted more cost-effectively than without this knowledge.

With your customers it’s the same as any other relationship: if the interests are widely divergent, you can save yourself the effort to begin with.

Reach is probably one of the most important modalities for successful marketing. However, there is usually a problem and the message does not go far. It’s actually a pity. However, we can help you with this as well. Regardless of whether you are dissatisfied with the reach of your website, your online shop or your online services, we have developed techniques to increase the number of visitors on your page. And it goes without saying that you can have the success accurately analysed and evaluated. Da Vinci also gathers information on the behaviour and duration of stay of the users on your website. Our system would not have been given this name if this was all it could do! Depending on your wishes, we personally create each of the features and can use individual optimisation algorithms for each campaign objective that will be continuously enriched and expanded with fresh data.

A dynamic and intelligent process that can do so much more than just multiply your reach!

Just imagine you have a great app and no one downloads it. Frustrating, but not as rare as you think. Don’t worry, even at this juncture, you can place your trust in us. Set a goal and we will do everything to ensure that you achieve it. With our measures, we make sure that users download, install and open the app and even think it’s good at best. With the ADRULE App Push we created an unbelievably powerful feature that will help your app reach the top positions in the App Store! A prominent position in the Apple and Google stores significantly increases the number of organic installs and turns the app into a fast-running item. If more users come across it in the charts, the number of downloads will also continue to increase. In turn, the higher the app will climb in the charts. Which in turn makes it easier to find. And the easier it is to…

OK, we think you have understood the principle behind it… Now you just need to use it!

Imagine you have your app and no one uses it… Frustrating, but this is often the lamentable reality. If you would like your app to be installed and used continuously, we are here at your service to give you advice and support. In this case, the solution is called App Re-engagement. We will take over the search for lost users and those that have downloaded the app but have not yet consumed anything and will approach them once again. A measure that can be perfectly combined with the app download campaigns, to contact users once again after a certain period of time and make them aware of innovations, improvements or updates. We wind up the use of your apps and transform useless non-active users into active users.

As we know, those that don’t use it are of no benefit to you.

This digital superbrain is not only our pride but also the secret behind our clients’ success. Its highly advanced, unique, and constantly optimized architecture enables a completely new type of mobile marketing and leverages cutting-edge technologies to deliver every campaign with maximum efficiency. It doesn’t follow standard rules but rather analyzes users in detail, collecting data such as devices, installed apps, online and offline behavior (e.g., visits to specific locations). These insights are used by Da Vinci purposefully and fully automatically to ensure optimal campaign performance. Its structure consists of three components that only unfold their full potential when working together:

The Bidder

• Processes around 20,000 requests per second with its massive computing power
• Utilizes sophisticated algorithms to target the right users at the best possible price

The Adserver

• Primarily serves advertisements and displays suitable ads to users
• Collects additional user information such as usability and interactions
• Supports all advertising formats and adapts them to the device

DMP – The Core

• Consolidates all collected information and transforms it into actionable user targeting
• Employs neural networks and algorithms from #MachineLearning

Sounds exciting? It is.